I’m Kuraib Ali. I design, build and rank websites for Gulf companies that need the site to bring in business — design, engineering, search and growth as one job, with one person answerable for the result.
Same-day reply on WhatsApp · No sales call unless you ask for one · 60-day progress guarantee
Kuraib Ali
Dubai SEO consultant · web design, engineering & growth · Dubai, UAE
Since 2019 · Meta Blueprint & Google Ads certified · Dubai, UAE
“We’ve paid three agencies and had one strategy. It died in the handoffs.”
A brand studio hands to a dev shop, who hands to an SEO vendor, who argues with the design for a month. Every seam leaks, and you pay for the translation.
One person owns the argument from the first workshop to the last deploy. There is nothing to hand off.
“Traffic that never turns into pipeline. Or pipeline nobody can find.”
Design and search were bought separately, so the pages that rank are not the pages that convert — and the pages that convert are invisible.
The site architecture is the search architecture. Every page that exists has a reason and a reader.
“The last redesign was a new coat of paint on the same argument.”
Nobody asked what the business is actually claiming before deciding what it should look like. The interface changed; the belief it needed to shift did not.
I will tell you if what you need is a strategy, not a website — before you have spent a build budget confirming it.
“Every change needs a developer, so nothing changes.”
The site was built as a set of pages instead of a system, so marketing waits in a ticket queue for a headline.
I build platforms the marketing team can operate. A campaign ships the day it is approved.
Pick everything that sounds familiar. I will tell you what it usually means and which kind of engagement fits — the same thing I would say on a first call.
If none of these sound like you, your website is probably fine — and I would rather tell you that than sell you a redesign.
Choose one or more on the left. The read changes as you go.
A Dubai real estate brokerage was marketing an off-plan project on Meta Ads and had been for eight months.
Read the case studyA UAE e-commerce brand had run Meta Ads for eleven months with a campaign structure that looked fine from the surface.
Read the case studyA Dubai aesthetics clinic was generating 120 to 150 leads a month from Meta Ads at a reasonable AED 68 each, and booking fewer than one in five.
Read the case studyPerformance-marketing engagements from earlier in the practice, kept because the numbers are real: every figure is platform-reported, never modelled. The plates are drawn, not photographed — the artefact is the argument.
Send me your URL and the one thing that is not working. I reply the same day with what I would fix first, in what order, and whether I am the right person for it — including “not me”.
A campaign site peaks the day it launches and loses value every day after. A compounding site does the opposite — more of the right pages, more authority, more conversion, more evidence, every quarter.
The difference is not the design. It is whether strategy, design, engineering, search and growth were one decision or four vendors.
01Strategy
What is this company actually selling, and to whom?
02Design
What does this have to feel like in order to be believed?
03Engineering
What has to be true for this to stay fast, findable and durable?
04Search
Which questions should this company own?
05Conversion
Where is qualified intent leaking out?
06Growth
What did we learn, and what does it change upstream?